A Symbol that reads itselfs
Founded in 1810, the Biblioteca Nacional Mariano Moreno is Argentina's most important cultural institution. In 2016, it opened a competition for a new identity. This was our proposal.
The symbol works on two levels simultaneously: a book and the letter N for Nacional. No explanation needed. The form speaks for itself, with the same architectural presence as the brutalist building it was designed to stand beside.
The world's first intelligent, self-driving stroller
The challenge was to position a disruptive hardware startup at the intersection of high-end lifestyle and cutting-edge robotics. I led the creative direction, bringing together a multidisciplinary team of product designers, 3D/VFX artists and engineers to create a cohesive brand identity and launch campaign. From concept to international debut, the project combined autonomous vehicle technology, safety-first engineering and premium aesthetics.
Link to full project > "Smartbe"
Trans-media full creative strategy
The project focused on creating an immersive learning ecosystem designed to educate and inspire young minds. I led the creative direction for “Vos y la Energía,” integrating interactive reading, educational games, animation, live-action experiments and stop-motion tutorials. The experience connected digital learning with hands-on activities, live events and expos, making complex subjects engaging and accessible.
Link to web > "Vos y la energía"
Link to full project > "Vos y la energía "