Design innovation & VFX
Branding development and global launch strategy for the world's first intelligent, self-driving stroller
The challenge focused on positioning a disruptive hardware startup at the intersectionof high-end lifestyle and cutting-edge robotics. I spearheaded the creative direction, assembling and leading a multidisciplinary 'dream team' of top-tier product designers, 3D/VFX artists, and engineers. Together, we pushed the boundaries of autonomous vehicle technology to deliver a cohesive brand identity and innovation-driven campaign in record time. From conceptual design to the international market debut, the project required a seamless fusion of safety-first engineering and premium aesthetic appeal.
Link to full project > "Smartbe"
Transmedia storytelling platform
Comprehensive creative strategy and content development for a vast educational platform centered on physics and energy
This project was a deep dive into creating an immersive, multi-touchpoint learning ecosystem designed to educate and inspire young minds. I spearheaded the creative direction for 'Vos y la Energía', integrating diverse media formats—from interactive online reading and educational games to custom animated content and live-action physics experiments. The strategy culminated in hands-on learning through stop-motion tutorials and a 'web lab' application, bridging digital engagement with real-world live events and expos, demonstrating a holistic approach to complex subject matters.
Link to web > "Vos y la energía"
Link to full project > "Vos y la energía "