SMARTBE: Intelligent Mobility System

Branding and Global Launch Strategy. Led the creative direction for the world’s first autonomous stroller (stand-alone vehicle). This involved coordinating an elite, multidisciplinary team of product designers, 3D/VFX artists, and engineers to define the visual identity of a new category of smart mobility. The result is a fusion of cutting-edge technology and premium, cinematic design aesthetic, ready for international luxury retail markets.