Hello everyone,
I am Esteban Ron, Brand & Art Director based in Buenos Aires. I design identity systems, spatial narratives and cinematic atmospheres shaped by perception, movement and intuition.
Branding strategy
Identity as a living structure.
My work blends design, concept and emotional resonance to create brand universes that evolve across image, space and motion.
My work blends design, concept and emotional resonance to create brand universes that evolve across image, space and motion.
Driven by
High-concept ideas, sensorial thinking and meaningful experiences.
Exploring how form, rhythm and perception transform the way identity is felt.
Exploring how form, rhythm and perception transform the way identity is felt.
Multidisciplinary
Creative direction across identity, audiovisual storytelling, spatial design and wayfinding, merging design, art & motion into a unified practice.
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Branding, spatial identity, motion design and artistic direction for cultural institutions, airports, hospitality projects, retail, media platforms and creative industries worldwide.
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Services
Brand & Identity Systems
Design and direction of visual identity systems, conceptual frameworks and expressive brand universes for cultural, corporate and creative projects.
Spatial & Environmental Design
Identity expressed in space: way-finding, spatial narratives, material direction and experience-driven environments.
Audiovisual & Motion Design
Cinematic Atmosphere Design®, motion narratives, filmic identity, rhythm, perception and expressive storytelling.
Art Direction & Concepts
Creative conceptualization, narrative design, visual direction and holistic artistic guidance for multidisciplinary projects.
Experience & Narratives
Design thinking for perception, user experience, emotional resonance and sensorial coherence across all touchpoints.
Labs & Research
Visual experimentation, textures, prototypes, motion tests and artistic research expanding the Brand & Art practice.
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Worldwide Expertise
Branding & TV
Fox Kids / Telefé / Intercable Venezuela (2001-2002)
Hallmark Channel / Warner Channel (2003)
FX uk / Fox / Discovery Networks (2004)
El gourmet / Film & Arts / Europa Europa /Canal (á) (2005)
Cosmo TV (2005)
Hallmark Channel (2006)
TV Pública / Fox Sports / Azteca 13/ (2009)
Zee Café india (2009)
Disney XD (2010)
Branding & Film
Unitec Agro (2011)
Unitec bio (2011)
Arcellor Mittal (2011)
Amegabiotech (2011)
La Dolfina Siena Polo Club Italy (2011)
Unitec blue (2012)
Edificio Sociedad Rural (2012)
Vos y la Energía Project ( 2013 - 2014)
Smartbe Intelligent Stroller (2015)
Punt Guns Band Music Videos (2016-2023)
Branding & Corporate
Aeropuertos Argentina 2000 (1999-2001)
Aeropuerto Internacional Carrasco (2008 -2010)
Corporación América (2008)
Converse Bank Armenia (2009)
Centro Cultural de la Ciencia C3 (2014-2015)
Aeropuerto Concordia (2022-2024)
Pacat Hong Kong (2023- 2024)
Branding & Wellness
Locus Linden (2010-2013)
Yaguareté Porá (2010-2013)
Casasana (2018-2019)
Homeconcierge (2020-2021)
ConectauDios Spotify (2023-2024)
Locus Reserva (2024-2025)
Branding & Environmental
Aeropuerto Internacional Ezeiza ( 1999-2001)
Aeroparque Jorge Newbery ( 1999-2002)
Aeropuerto Internacional Zvartnots (2007-2008)
Aeropuerto Internacional Carrasco (2008 -2010)
Centro Cultural de la Ciencia C3 (2014-2015)
Buenos Aires Bus (2016 -2017)
Aeroparque / Nuevo Estacionamiento Rio (2022-2023)
Aeropuerto Salta / wayfinding (2022)
San Rafael / Rio Hondo / wayfinding (2022)
Aeropuerto / Formosa / Resistencia / Viedma (2022)
Aeropuerto Concordia (2022-2024)
Branding & Restaurants
Imperio (2015-2016)
Havanna Stores (2016-2017)
Plaza Café (2016-2017)
Pertutti Plaza de Mayo (2016-2017)
Trianón (2018-2019)
Asturia (2021-2022)
Franco Parma (2018-2019)
Tuñin (2019 -2020)
Sbarro (2020-2021)
Dandy Tigre (2022-2023)
Dandy Urquiza (2022-2023)
Dandy Palermo (2022-2023)
Rebelde Palermo (2022-2023)
Puny (2022-2023)
Buenos Aires Bakery (2022-2023)
The Embers / Unicenter (2022-2023)
Fan de Pan (2024 -2025)
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