Buenos Aires Sightseeing Bus Terminal
The identity reinterprets the graphic language of historic Buenos Aires bus tickets, translating their typography and structure into a contemporary wayfinding system. Conceptual murals composed of tango lyrics evoke the memory of different neighborhoods, transforming orientation into cultural narrative. Branding and spatial design converge within a visual framework that introduces visitors to the city through its own graphic and musical heritage
Esteban Ron Branding + Box Arquitectura
